Local Services Ads Questions

Questions about Google Local Services Ads, the Google Guaranteed badge, and pay-per-lead.

FAQ

Local Services Ads questions, answered

What are Google Local Services Ads?

Local Services Ads are pay-per-lead ads that appear at the very top of Google — often above the regular ads and organic listings — along with the Google Guaranteed badge that builds instant trust. We run the budget, bidding, and lead monitoring, but managing the interaction with your customers and leads remains your responsibility. We also report back on the revenue the channel generates.

Learn more about Local Services Ads

Pay-per-lead ads at the very top of Google, plus the Google Guaranteed badge that builds instant trust.