Tourism operators and boutique lodges in Banff get sites built to earn direct bookings, backed by SEO that ranks before SkiBig3 opens.
Local knowledge
We know Banff
Not a templated city-name swap — real local research behind every page we build.
- Banff sits inside Banff National Park, Canada's first national park and a UNESCO World Heritage Site, with federal commercial-floor-area caps that keep the market small, premium, and tourism-dominated.
- More than four million visitors pass through the townsite each year, compared to roughly 8,400 permanent residents, making visitor capture the core business challenge.
- The Banff & Lake Louise Hospitality Association represents 115+ hotels, restaurants, attractions, and ski resorts employing over 5,000 people in a corridor where nearly 90% of the economy is tied to tourism.
- SkiBig3 (Mt. Norquay, Sunshine Village, Lake Louise Ski Resort) anchors a hard winter peak, while summer hiking and sightseeing season creates the second wave, leaving pronounced shoulder dips in spring and fall.
- The Banff Centre Mountain Film and Book Festival, running since 1976, sends its World Tour to 45-plus countries each year, drawing a global audience to a town of under 10,000 permanent residents.
- Banff is about 128 km west of Calgary on Highway 1, roughly 1.5 hours by car, and is served by our team alongside Canmore, Lake Louise, and the wider Bow Valley corridor.
Why Banff businesses choose us
Built to bring you leads
- Four million visitors a year. Capture more of them directly.
- Stop paying OTA commissions. Your site can close the booking.
- Ranked before ski season opens, ready when summer hikers search.
- Optimized for Banff, Alberta, not Banff, Scotland.
What our clients say
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“We have worked with Ben and his team for over a year now. They built us a great, professional website and our SEO keeps improving. Ben goes well beyond the SEO and gives genuine advice on growing the business. We would highly recommend Ben and his team at Right Design.”
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“Our website was outdated and slow, and Right Design completely transformed it. The team is awesome — super quick and easy to deal with — and Ben takes the time to explain the technical side in a way that actually makes sense.”
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“If you want a professional, effective website that brings in business, there is no better option than Right Design. They understand what a website is supposed to do for you.”
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“Ben has handled our web work for seven years and the design, SEO, and ads have brought in many strong leads, even on a tight budget. I have watched Ben work for over 20 years — you will not find anyone more dedicated.”
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“Hiring Right Design was the best decision we made. Ben is honest, reliable, and trustworthy, explains everything without the jargon, and is always quick to respond.”
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“Right Design was the right choice. Well worth the investment — professional work and a site that does its job for our business.”
Services for Banff businesses
The full menu, with transparent pricing
Real pricing in CAD, taxes excluded. See all services →
Web Design
Conversion-first websites built on our proven template, designed around lead generation rather than decoration.
From $2,500 one-time
Learn moreSEO
A consistent stream of blogs, service pages, and location pages that build topical authority and rank you higher in Google.
From $2,500/month
Learn moreGoogle Business Profile
Done-for-you management of your Google Business Profile so you get found in local search and on Maps.
From $500/month
Learn moreGoogle & Meta Ads
Done-for-you Google and Meta pay-per-click campaigns engineered to maximize return on ad spend.
From $750/month
Learn moreWho we help
Banff businesses we build for
Tour and adventure operators
Rafting, hiking, and guiding companies losing direct bookings to Viator, Expedia, and booking.com. A site built to convert, with SEO for searches like 'Banff rafting tours', recaptures that margin without the commission.
Boutique lodges and B&Bs
The highest-value case: a fast site built to close direct bookings, backed by SEO for 'Banff boutique hotel' and Google Business Profile management to shift share away from OTA commissions.
Banff Avenue restaurants and cafes
Visitors search for dinner before they arrive. A current, well-ranked site plus active Google Business Profile puts your table in front of them at the moment they decide, not after.
Spas, wellness, and rental shops
Ski, bike, and gear rentals plus spas that turn peak-season walk-by traffic into pre-bookings with a fast site and seasonal PPC scaled up for SkiBig3 winter and summer peaks.
Bow Valley resident services
Trades, property managers, and contractors serving the corridor year-round. Steady local lead flow from search, not booking spikes tied to visitor seasons.
Straight answers
Thinking it over?
You're not local. Won't a Bow Valley agency understand us better?
Banff is about 90 minutes down the Trans-Canada and part of our regular service area, alongside Canmore and Lake Louise. We understand the two-peak calendar, OTA-commission pressure, and map-driven visitor discovery because we've studied this market carefully. What actually moves the needle is SEO depth, high-converting builds, and transparent pricing rather than a local mailing address. We'll come up the highway when an in-person meeting is useful.
We run hard during SkiBig3 winter and summer hiking season, then go quiet in the shoulder months. Can your service flex around that?
We build to your calendar. SEO compounds year-round so you're ranking before ski season and summer both, and PPC at $750/mo plus ad spend can be scaled up into your peaks and dialed back through shoulder months. A one-time site at $7,500 plus maintenance at $100/mo is a valid low-commitment starting point.
Most of my bookings come through Expedia or Viator. Why invest in my own site?
Every OTA booking carries a commission you never recover. A well-built site with SEO and Google Business Profile shifts a portion of that volume to direct bookings. The margin difference on even a small percentage of bookings tends to cover the project cost, then continues to compound.
FAQ
Banff questions, answered
Do you work with Banff businesses even though you're based in Calgary?
Yes. Banff is about 1.5 hours west on Highway 1 and is part of our regular service area, alongside Canmore, Lake Louise, and the Bow Valley corridor. Design, SEO, Google Business Profile management, and paid ads all run remotely with scheduled calls. We can make the drive when an in-person meeting helps move things forward.
How do you help Banff tour operators and lodges get more direct bookings?
We build fast, well-structured websites designed to turn visitors into calls or bookings, and back them with SEO targeting searches like 'Banff rafting tours' and 'Banff boutique hotel,' plus Google Business Profile to win the map pack where visitors decide. The goal is a measurable shift away from OTA commissions toward bookings that land directly on your site.
My business runs two peaks: SkiBig3 winter season and summer. Can your marketing flex with that?
Yes. SEO works continuously so your rankings are in place before each peak. Paid ads can be increased heading into ski season and summer, then scaled back through spring and fall shoulder months. We plan the calendar around your busiest periods from the start.
How much does a website for a Banff business cost?
For Banff's tourism-driven businesses, web design plans begin at $7,500 for up to 10 pages and $15,000 for up to 20. Ongoing SEO starts at $2,500/mo. Google Business Profile management is $500 to set up optimized for Banff National Park searches, then $500/mo to maintain. PPC management is $750/mo plus ad spend, scaled around your two peak seasons. Hosting runs $60-$150/mo and site maintenance is $100/mo.
Will my site rank for searches about Banff, Alberta rather than Banff, Scotland?
Yes. The town shares its name with Banffshire, Scotland, so local disambiguation matters. We optimize with Alberta and Bow Valley signals, structured data, Google Business Profile location data, and landmark context so your business appears for travellers and locals searching the right Banff.
Let's grow your Banff business
Tell us about your project. We respond within 24 hours during business hours.
- 1.403.483.5340
- info@rightdesign.ca
- Mon–Fri 9AM–5PM MST