1.59 million people, dozens of distinct Edmonton neighbourhoods, one site built to rank where your buyers actually search and turn those visits into booked jobs.
Local knowledge
We know Edmonton
Not a templated city-name swap — real local research behind every page we build.
- Edmonton is Alberta's provincial capital, home to the Government of Alberta (~27,000 staff) and Alberta Health Services (~49,000 staff), anchoring a metro of about 1.59 million people.
- The economy spans public administration, health care, finance, petrochemical refining in the Industrial Heartland, engineering through firms like Stantec, and a tech sector that posted its strongest growth on record in recent years.
- The metro is deliberately spread out: Downtown/ICE District, Whyte Avenue (Old Strathcona), 124 Street, the West Edmonton Mall corridor, and surrounding communities like St. Albert and Sherwood Park each function as distinct commercial zones.
- Edmonton bills itself as Canada's Festival City, anchored by the Edmonton International Fringe Theatre Festival (one of the world's largest) and roughly a festival every week of the year.
- Demand is sharply seasonal: winter drives heating, snow removal, and plumbing calls, while spring and summer bring renovation, exterior, and landscaping surges alongside festival foot traffic.
- Calgary is about 300 km south via the QEII Highway, roughly a 3-hour drive, placing both cities in the same Alberta market with the same buyer behaviour.
Why Edmonton businesses choose us
Built to bring you leads
- A 1.59-million-person metro with dozens of distinct neighbourhood markets. Rank in the ones where your customers actually search.
- From Whyte Avenue independents to Industrial Heartland B2B suppliers, one well-built site handles both.
- Canada's Festival City runs year-round. A well-optimised Google Business Profile keeps your phone ringing between the peaks.
- Edmonton's agency market is crowded. We win on vertical focus and technical craft, not on being the oldest name in the directory.
What our clients say
-
“We have worked with Ben and his team for over a year now. They built us a great, professional website and our SEO keeps improving. Ben goes well beyond the SEO and gives genuine advice on growing the business. We would highly recommend Ben and his team at Right Design.”
-
“Our website was outdated and slow, and Right Design completely transformed it. The team is awesome — super quick and easy to deal with — and Ben takes the time to explain the technical side in a way that actually makes sense.”
-
“If you want a professional, effective website that brings in business, there is no better option than Right Design. They understand what a website is supposed to do for you.”
-
“Ben has handled our web work for seven years and the design, SEO, and ads have brought in many strong leads, even on a tight budget. I have watched Ben work for over 20 years — you will not find anyone more dedicated.”
-
“Hiring Right Design was the best decision we made. Ben is honest, reliable, and trustworthy, explains everything without the jargon, and is always quick to respond.”
-
“Right Design was the right choice. Well worth the investment — professional work and a site that does its job for our business.”
Services for Edmonton businesses
The full menu, with transparent pricing
Real pricing in CAD, taxes excluded. See all services →
Web Design
Conversion-first websites built on our proven template, designed around lead generation rather than decoration.
From $2,500 one-time
Learn moreSEO
A consistent stream of blogs, service pages, and location pages that build topical authority and rank you higher in Google.
From $2,500/month
Learn moreGoogle Business Profile
Done-for-you management of your Google Business Profile so you get found in local search and on Maps.
From $500/month
Learn moreGoogle & Meta Ads
Done-for-you Google and Meta pay-per-click campaigns engineered to maximize return on ad spend.
From $750/month
Learn moreWho we help
Edmonton businesses we build for
Trades & home services
HVAC, plumbing, electrical, roofing, and renovation contractors: local SEO tuned to the YEG metro's dispersed geography, Google Business Profile management (one-time $500 setup, then $500/mo to stay visible across every Edmonton node), and Local Services Ads to keep the phone busy through winter heating season and summer reno rush alike.
Professional services
Law firms, accounting practices, engineering consultancies, and real estate teams: a premium site ($15,000, up to 20 pages) with authority-grade SEO and a $5,000 Marketing Audit to surface where qualified leads are being lost.
Dental, medical & wellness clinics
New-patient acquisition through accessible booking, clinic-focused local SEO, and PPC to fill the schedule consistently rather than in bursts.
Retail & hospitality
Old Strathcona and 124 Street independents: a modern site with social media management ($1,500-$2,500/mo) so your channel is yours, not a third-party platform's to rent back to you.
Energy & industrial B2B
Industrial Heartland supply-chain and oilfield-services firms: a premium build plus SEO and a Marketing Audit that signals capability to procurement teams searching for qualified suppliers.
Straight answers
Thinking it over?
Why hire a Calgary agency when Edmonton has Pixel Army, Adster, and Whitespark?
Those are competent firms, and that's precisely why ranking in Edmonton takes more than showing up. We win by focusing on your specific vertical (trades, clinics, professional services) and delivering technical craft those generalist competitors rarely prioritise. Judge the site and the search rankings, not the area code.
You're 3 hours away. How do you actually understand the YEG market?
Same province, same Alberta buyer behaviour, and we build our SEO around how Edmonton customers search, node by node, from ICE District to Sherwood Park. The working model is remote-first: video calls, shared live dashboards, and on-site visits when a project genuinely calls for it. The QEII is a highway, not a barrier.
Edmonton agencies quoted us less. Why should we pay $7,500?
Lower-priced sites tend to cost more later, through lost leads and the expense of rebuilding within two years. In a metro as competitive as YEG, a $7,500 build covering up to 10 pages, constructed to Core Web Vitals standards with a local SEO foundation, is the minimum that moves the needle. Pricing is posted openly so there are no retainer surprises.
FAQ
Edmonton questions, answered
Do you take on Edmonton clients even though your studio is in Calgary?
Yes. We serve service businesses across the Edmonton metro, from Downtown and Whyte Avenue through to St. Albert, Sherwood Park, and the Industrial Heartland. Projects run remote-first with regular video calls and shared dashboards, and we travel on-site when the work calls for it.
What does an Edmonton web design project cost and how long does it take?
Pricing is transparent: budget $7,500 for up to 10 pages, or $15,000 for up to 20 pages for larger professional-services or industrial firms in the YEG market. Most builds complete in a few weeks. SEO retainers run $2,500 to $15,000 per month depending on how competitive your Edmonton category is.
Can you get a trades business ranking for searches like 'plumber near me' across Edmonton?
Local SEO for trades is core work here, covering HVAC, plumbing, electrical, roofing, and renovation contractors. That includes Google Business Profile setup ($500) and ongoing management ($500/mo), Local Services Ads, and on-page SEO tuned to the metro's dispersed geography so you show up whether the searcher is in Whyte Avenue or the ICE District.
Edmonton already has entrenched local agencies. Can a new site realistically out-rank them?
Many incumbent sites in Edmonton were built years ago and carry significant technical debt. A modern build with strong Core Web Vitals, structured data, and disciplined local SEO consistently outperforms dated sites with more domain age. Tenure helps, but technical quality and relevance matter more to Google's ranking signals.
My business is seasonal. Is year-round SEO worth the investment?
Edmonton's demand pattern makes year-round SEO especially valuable. Winter drives heating, snow removal, and plumbing calls; summer brings exterior work, renovation, and festival-season foot traffic. Maintaining rankings and a healthy Google Business Profile through the slow months means you are at the top of results when each season's surge begins.
Let's grow your Edmonton business
Tell us about your project. We respond within 24 hours during business hours.
- 1.403.483.5340
- info@rightdesign.ca
- Mon–Fri 9AM–5PM MST