FAQ
SEO questions, answered
What is SEO?
SEO (search engine optimization) is the work of getting your website to show up when potential customers search Google for the services you offer. It combines technical fixes, well-written content, page speed, and trustworthy links so search engines rank you ahead of competitors. Done right, it turns organic search into a steady, compounding source of qualified leads.
Does my business need SEO?
If customers find businesses like yours by searching Google, then yes. SEO is most powerful for service-based businesses with real revenue per customer, such as foundation repair, plumbing, dental, and other local trades. If you already rank well and are booked out, you may not need it yet. We will tell you honestly whether SEO is the right investment before you spend a dollar.
How much does SEO cost?
Our SEO engagements run in three tiers — $2,500 per month (Tier 1, foundational), $5,500 per month (Tier 2, aggressive), and $15,000 per month (Tier 3, market saturation) — over a 12 to 18 month horizon, because meaningful, durable rankings take time to build. We report on revenue and return, not vanity metrics, and meet with you monthly over Zoom to review strategy.
Why isn't my website ranking on search engines?
Common causes are thin or missing content, slow load times, weak technical setup, no local signals (such as a Google Business Profile and consistent NAP), and too few quality backlinks. Sometimes the site simply was never optimized for the terms your customers actually search. We start with an audit to pinpoint exactly which of these are holding you back, then fix them in priority order.
Do you report on the revenue your marketing generates?
Yes. We measure and report back on the revenue generated by our work through a client portal, so you can see the dollars your marketing returns — not just clicks and rankings. This is not hope marketing; it is measured and reported. Revenue reporting applies to SEO, Google Business Profile, Social Media, Google & Meta Ads, and Local Services Ads. (It does not apply to CRM, Marketing Audit, Web Hosting, Web Maintenance, or non-SEO websites under $7,500.)
Do you offer a results guarantee?
Yes. Our SEO comes with a results guarantee tied to your tier: 125% for tier 1, 200% for tier 2, and 300% for tier 3. If we do not perform to that standard, you get three months of free SEO. The guarantee exists to give the partnership the best chance to perform and to prove long-term value — we only win when you do.
Learn more about SEO
A consistent stream of blogs, service pages, and location pages that build topical authority and rank you higher in Google.